Top 5 Music and Audio Apps in South Africa Q4 2021 Performance

In Q4 2021, the leading music and audio apps in South Africa demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users. Here is an overview based on Sensor Tower data.

JOOX Music, from Tencent Mobility Limited, experienced fluctuations in weekly revenue, peaking at around $8.3K at the start of October before seeing a dip to nearly $358 by the end of November. Downloads showed an upward trend early in the quarter, hitting a high of 7.9K in early November, but dropped significantly to 293 by the end of the month. Active users remained relatively stable, ranging between 546K and 587K throughout the quarter.

Apple Music, a product of Apple, saw a steady increase in weekly revenue, starting from $579 in the first week of October and rising to approximately $2.6K by the end of December. Downloads were highest in mid-October at around 26.9K, with fluctuations throughout the quarter, ending at 16.7K in the final week of December. Active users remained fairly consistent, hovering around 58K to 62K during the period.

Ultimate Guitar: Chords & Tabs from Ultimate Guitar USA LLC showed a notable increase in weekly revenue towards the end of the quarter, starting from $1.1K at the end of September and reaching a peak of roughly $2.5K by the last week of December. Downloads fluctuated modestly, with a peak of 632 in mid-December. Active users remained steady, ranging between 3.2K and 3.5K throughout the quarter.

Smule: Karaoke, Sing & Record by Smule also demonstrated varied trends. Weekly revenue saw minor fluctuations, peaking at around $1.6K in early November and closing the quarter at approximately $1.5K. Downloads showed a gradual increase, from 1.1K in mid-October to nearly 1.8K by the end of December. Active users remained relatively stable, ranging from 4.3K to 5.3K over the quarter.

Addictive Audiobooks Plus from Inkitt GmbH experienced a peak in weekly revenue of around $945 in mid-October, with a gradual decline to $360 by the end of December. Downloads were highest in early October at 999 and dropped significantly to just 4 by the last week of December.

For more insights and detailed data, visit Sensor Tower.